From Munchies: Director Simon Klose kicks off Food Hacking Japan—a new series on tech cuisine—by interviewing professor Takuji Narumi, a Japanese researcher at Tokyo University who demonstrates how to use virtual reality to make a cookie taste like five different things.

Many thanks and credit to Munchies, Simon Klose, Takuji Narumi, and everyone else involved in the making of this video. Please share the Midnight Snack with your friends and start cooking!