The last two weeks: I’ve been busy doing user interviews with a lot of great people here in the Seattle area — It’s been super amazing to talk to people and hear what they like best about ChefSteps. All of the feedback I’m getting has been great, and we’re learning a lot about how to prioritize our efforts. Thanks to Alex, Nicole, Julian, Quoc, Chuck, Zack, and Amanda for taking time out of their day to hang out and talk with me about ChefSteps.
I’m re-examining the value of a carousel around here. I like it, because it’s really beautiful, but I’m not sure it’s helping people find content that is relevant to them. In fact, the more I talk to users, the more I’m seeing that that is a recurring problem. Because we have so many different levels of cooks at ChefSteps, the experience needs to be more guided so that people can find content that helps them take their skills to the next level. For a lot of people that are in the industry, even though some of the knife sharpening stuff is cool and relevant from a science standpoint, they already know how to sharpen their knives because they have to do it for work all the time, but spherification is new and exciting, so they’re more likely to be helped by that new technique.
Equipment continues to be a barrier for a lot of users as well, with a lot of folks not having all the cool tools we have in the kitchen (but wanting them). I think we’re doing a good job listing the substitutes and different techniques to achieve similar results. If we’re not, let us know.
One of the other things I keep hearing is that people don’t document their recipes. I was talking to Michael about this and it’s a big barrier. There are people that do it because it’s their job; recipe development is something they do and they want people to use their recipes, but for most home cooks and for users outside the industry, they cook mostly by feel, taste, texture. Is that a barrier that we can overcome? If we made it easy enough to upload a recipe or made it super-easy to get the bones of a recipe started so that you can edit it later or, better yet, someone else could do it for you or work off your idea and make something different and amazing, would that be good enough for users to really find value? I’m not sure yet, but I’m working my way towards an answer the more people I talk to.
In any case, that’s mostly what I’ve been up to. Lots of good content went up these past two weeks, so make sure you check it out. We’ve still got a lot of things coming soon as well and we’re working at making it more obvious when our stuff is going to come out so stay tuned. Have you uploaded your avatar yet? Get rid of those gray boxes!
Have a great weekend. Remember: <whisper>chefsteps!</whisper>